In partnership with Andrew Grenville and Maru/Matchbox and Maru/Blue, Project Canada 2020 was carried out in December of 2020. A select number of items from previous Project Canada surveys dating back to 1975, along with some new items, were included in several omnibus surveys, each with samples of approximately 1,500 people. The result has been the generation of invaluable trend data, along with new material pertinent to 2020 and the COVID-19 times.
There's more, Project Canada 2020 was extended slightly into 2021 because of some extraordinary data collection opportunities. With the generosity of Maru Public Opinion and its executive vice-president, John Wright, Project Canada items dealing with discrimination and personal barriers to full participation in life, along with beliefs and behaviour concerning life after death were included in Canadian national omnibus surveys. But the surveys and items were not limited to Canada: they were included in surveys in both the United States and Britain, providing intriguing comparative data.
Some highlights of the findings have been released, including what follows.